Blog
Asian Americans and BLM from Blasian Perspectives
By Jungmi Kim and Caitlyn Chun The Black Lives Matter (BLM) and Stop Asian Hate (SAH) movements not only underscore the complicated issue of racial relations in the US, the ingrained systematic racism but also inter-group bias and tensions between Asians and...
Hit a Home Run for Asians
By Brittany Chiu Jackie Robinson became the first black player to be inducted into the MLB Hall of Fame while Roberto Clemento the first Hispanic player in 1973. But what about Asian players? Baseball has been a hot sport in Japan, Korea, Taiwan, and the...
DEI Research Do’s and Don’ts
By Iris Yim More than a year and a half later, we're still living in the middle of the pandemic. The pandemic no doubt has left indelible marks on every aspect of our lives, and along with it the way to communicate and engage consumers. The pandemic has exposed and...
The Birthplace of Meat Substitutes
By Brittany Chiu Plant-based proteins have been all the rage with companies such as Beyond Meat, Impossible Foods, Perfect Day and Eat Just with their meat-free dishes highly popular among vegan and non-vegan consumers. According to Ipsos Retail...
One size doesn’t fit all – Post Covid-19 Implications for Marketing Research and Marketing
By Roben Allong, Patricia Lopez, Iris Yim COVID-19 has been a jarring wakeup call. While the idea of traditional research on ethnic consumers and their disparate COVID-19 experiences is certainly not a groundbreaking proposition, what clearly will be evident...
One Size Doesn’t Fit All Part 2: The Rise of Cultural Empathy and its Implications for Marketing Research and Marketing
By Roben Allong, Iris Yim, Patricia Lopez This article is a follow-up article to an article published last year. This article is also published in the July issue of Quirk’s magazine. Here is the link to the article https://lnkd.in/eHyMkNf Covid’s...